Janam TV Live 2.0.3

Live streaming of Janam TV.

JANAM TV: The vernacular visual media in Kerala has experienced significant growth over the past two decades. In the eighties, Doordarshan Malayalam was the sole player, and in the nineties, the arrival of the first Malayalam private channel opened up a new world for television viewers. Today, the Malayalam television industry has come of age. Similar to other sunrise industries, there is a flurry of activity and excitement as new entrants strive to position themselves in the crowded market. This is not without reason. High literacy rates and elevated socio-political awareness across all sections of society ensure that visual media will continue to penetrate in the coming years. Malayalam channels also have an advantage in overseas markets, especially the Middle East. Additionally, non-resident Keralites are growing in number elsewhere. Thus, it can be assumed that the next couple of decades will see an accelerated upward swing for the Malayalam TV industry.

Social relevance of JANAM: The relevance of JANAM stems from the fact that existing Malayalam channels either have fixed long-term agendas or tend to cater to the needs, aspirations, and hype created by the current socio-political climate in the state. The present media houses, including channels, are run by organized sections of society such as political parties and influential families. They exclude the silent majority who lack organized strength to advocate for justifiable social causes in Kerala. On the other hand, Kerala's social fabric is rapidly changing, with organized groups now seeking dominance in cultural, social, and intellectual spheres. Anti-national forces, often backed by foreign funds, see Kerala as a safe haven today. Well-coordinated plans by such forces to reinvent our cultural ethos and restructure social dynamics in the state will have disastrous consequences if not checked immediately. Powerful tools like JANAM will give impetus to nationalist forces in resisting such grand designs, especially at a time when the foundation of our social fabric is under threat. Through its programs, JANAM will be the voice of the 'Silent Majority' and bring about significant collective changes in modern society.

Brand positioning of the Channel: In essence, the new channel will strike the right balance between marketable and commercially viable programming, while also espousing and defending the true socio-cultural values of our age-old traditions. However, while positioning the channel, we will consider the socio-political realities of Kerala to avoid being marginalized as the political mouthpiece of any particular group or party.

Conclusion: Launching a television channel is a complex endeavor that requires expertise across multiple specialties. There are five essential components that contribute to the success and stability of any new channel: technical quality, good infrastructure, strong and aggressive marketing, well-packaged content that appeals to viewers, and a strong distribution network. All these components must progress simultaneously to ensure the success of the project. Understanding this complexity, Team JANAM is carefully navigating its path. We are diligently doing our homework to professionally manage the project from the outset. Each passing day gives us more confidence that JANAM channel will undoubtedly emerge as an effective tool for bringing about the desired transformation in Kerala society in the years to come.